LIFE IS ABOUT WANDERING AND WAITING
In the era of productivity, denials and rationalizations, the real challenge is to stay present and observe, to wait, and absorb
WA:T is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of beauty.
WA:IT is a Clean-Mindful-Sustainable-Botanical Beauty brand.
The beauty of life is dual as a paradox of stillness and motion.
To feel it, you have to WA:IT and comprehend that the eternal beauty is in the moment.
WA:IT is not a movement towards gain or loss but an invitation to conscious stillness and absolute presence.
MADE TO ELEVATE THE PERCEPTION OF NATURAL BEAUTY
@WAIT_BOTANICAMENTE ON INSTAGRAM
WA:IT is a carbon negative brand
Sustainability is a value for us and we are driven to be more conscious of our impact on the environment, and create positive change.
Happiness is attained through fidelity to a worthy purpose, and we’re committed to creating and producing 100% sustainable clean beauty products –
from ingredients and formulation to the packaging.
Our principles are founded on the holistic approach towards life and rituals, self-awareness, and the conscious perception of one’s natural beauty. Through this self-realization path, we’ve chosen our ingredients of nature that are rooted in Japanese traditional medicine.
100% INGREDIENTS ARE DERIVED FROM NATURE, NO SYNTHETICS OR HARMFUL CHEMICAL COMPONENTS