LIFE IS ABOUT WANDERING AND WAITING

In the era of productivity, denials and rationalizations, the real challenge is to stay present and observe, to wait, and absorb

WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of beauty.

WA:IT is a Clean-Mindful-Sustainable-Botanical Beauty brand.

The beauty of life is dual as a paradox of stillness and motion.

To feel it, you have to WA:IT and comprehend that the eternal beauty is in the moment.

WA:IT is not a movement towards gain or loss but an invitation to conscious stillness and absolute presence.

MADE TO ELEVATE THE PERCEPTION OF NATURAL BEAUTY

@WAIT_BOTANICAMENTE ON INSTAGRAM

SUSTAINABILITY

WA:IT is a carbon negative brand

Sustainability is a value for us and we are driven to be more conscious of our impact on the environment, and create positive change.

Happiness is attained through fidelity to a worthy purpose, and we’re committed to creating and producing 100% sustainable clean beauty products –
from ingredients and formulation to the packaging.

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HITO

the perfume that heals the soul

HITO is a perfume that guides, that sails one’s spirit to the new lands.

A fragrance that elevates from one entity to another, from soul to soul.

HITO evaporates and transcends

the common heart of pure human spirit experience.

A FRAGRANCE THAT HEALS THE SOUL AND CELEBRATES THE UNIQUENESS OF EACH AND EVERY ONE OF US

The perfume is the expression of the soul, it is a melody composed of aromatic notes, blended together harmoniously in order to elevate the spirit and free the mind; promotes a meditative state and raises the vital tone.

The natural perfumery has great added value: the therapeutic action conferred by the power of natural essential oils.

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THE BODY RITUAL

to take care of our soul's temple

EVERY ACTION BEGINS WITH STRENGTHENING THE SPIRIT

OUR BODY RITUAL IS A TRULY EFFECTIVE SKIN CARE FOR THE BODY, OUR BODY NEEDS THE SAME CARE AS OUR FACE

Clean formulations, free from synthetics, gmo, toxins, parabens, petro-chemicals, artificial fragrances

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CORE COMPONENTS

Our principles are founded on the holistic approach towards life and rituals, self-awareness, and the conscious perception of one’s natural beauty. Through this self-realization path, we’ve chosen our ingredients of nature that are rooted in Japanese traditional medicine.

100% INGREDIENTS ARE DERIVED FROM NATURE, NO SYNTHETICS OR HARMFUL CHEMICAL COMPONENTS

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