Sustainability is a value for us and we are driven to be more conscious of our impact on the environment, and create positive change.

Happiness is attained through fidelity to a worthy purpose, and we’re committed to creating and producing 100% sustainable clean beauty products –
from ingredients and formulation to the packaging.

HITO is a perfume that guides, that sails one’s spirit to the new lands.

A fragrance that elevates from one entity to another, from soul to soul.

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HITO evaporates and transcends

the common heart of pure human spirit experience.

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A FRAGRANCE THAT HEALS THE SOUL AND CELEBRATES THE UNIQUENESS OF EACH AND EVERY ONE OF US​

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The perfume is the expression of the soul, it is a melody composed of aromatic notes, blended together harmoniously in order to elevate the spirit and free the mind; promotes a meditative state and raises the vital tone.

The natural perfumery has great added value: the therapeutic action conferred by the power of natural essential oils. 

THE RITUAL
to take care of our soul's temple

EVERY ACTION BEGINS WITH STRENGTHENING THE SPIRIT

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OUR BODY RITUAL  IS A TRULY EFFECTIVE SKIN CARE FOR THE BODY, OUR BODY NEEDS THE SAME CARE AS OUR FACE

Clean formulations, free from synthetics, gmo,  toxins,  parabens, petro-chemicals, artificial fragrances

Our principles are founded on the holistic approach towards life and rituals, self-awareness, and the conscious perception of one’s natural beauty. Through this self-realization path, we’ve chosen our ingredients of nature that are rooted in Japanese traditional medicine.
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100% INGREDIENTS ARE DERIVED FROM NATURE, NO SYNTHETICS OR HARMFUL CHEMICAL COMPONENTS
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WA:IT NATURAL INCENSES

TRADITIONAL  JAPANESE INCENSE WITH AN ITALIAN HEART

from the italian side, beauty is about life and warmth;

it blooms and flourishes like all living in the summer. There is wave of joy that conquers us when we sit by a breathtaking  italian  seaside, thinking, reflecting, feeling, and gaining new  force to start the creation process. While when in Japan, we cherish things because they cannot last, just as in nature, seasons change, something  is wakened, and something falls asleep, there is this unexpected pleasure in sitting still in the sacred japanese temple, waiting, smelling, feeling, and falling in love with the world and everything in it.

WA:IT incense is made ethically in Awaji lsland   with all­ italian natural ingredients, there are many benefits you can reap from this experience, the act of indulging our olfactory senses is more powerful than you might realize.

YES

• sustainability

• ethical sourcing

• efficacy

• transparency

• inclusivity

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NO

• toxicity

• compromises

• cruelty