Life is about wandering and waiting.
In the era of productivity, denials and rationalizations, the real challenge is to stay
present and observe, to wait, and absorb.
WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of beauty.
WA:IT is a Clean-Mindful-Botanical Beauty brand.
The beauty of life is dual as a paradox of stillness and motion.
To feel it, you have to WA:IT and comprehend that the eternal beauty is in the moment.
WA:IT is not a movement towards gain or loss but an invitation to conscious stillness and absolute presence.
Made to elevate the perception of natural beauty.