LIFE IS ABOUT WANDERING AND WAITING
In the era of productivity, denials and rationalizations, the real challenge is to stay present and observe, to wait, and absorb
WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of beauty.
WA:IT is a Clean-Mindful-Sustainable-Botanical Beauty brand.
The beauty of life is dual as a paradox of stillness and motion.
To feel it, you have to WA:IT and comprehend that the eternal beauty is in the moment.
WA:IT is not a movement towards gain or loss but an invitation to conscious stillness and absolute presence.
MADE TO ELEVATE THE PERCEPTION OF NATURAL BEAUTY
@WAIT_BOTANICAMENTE ON INSTAGRAM
WA:IT is a carbon negative brand
Sustainability is a value for us and we are driven to be more conscious of our impact on the environment, and create positive change.
Happiness is attained through fidelity to a worthy purpose, and we’re committed to creating and producing 100% sustainable clean beauty products –
from ingredients and formulation to the packaging.
the perfume that heals the soul
HITO is a perfume that guides, that sails one’s spirit to the new lands.
A fragrance that elevates from one entity to another, from soul to soul.
HITO evaporates and transcends
the common heart of pure human spirit experience.
A FRAGRANCE THAT HEALS THE SOUL AND CELEBRATES THE UNIQUENESS OF EACH AND EVERY ONE OF US
The perfume is the expression of the soul, it is a melody composed of aromatic notes, blended together harmoniously in order to elevate the spirit and free the mind; promotes a meditative state and raises the vital tone.
The natural perfumery has great added value: the therapeutic action conferred by the power of natural essential oils.
THE BODY RITUAL
to take care of our soul's temple
EVERY ACTION BEGINS WITH STRENGTHENING THE SPIRIT
OUR BODY RITUAL IS A TRULY EFFECTIVE SKIN CARE FOR THE BODY, OUR BODY NEEDS THE SAME CARE AS OUR FACE
Clean formulations, free from synthetics, gmo, toxins, parabens, petro-chemicals, artificial fragrances
Our principles are founded on the holistic approach towards life and rituals, self-awareness, and the conscious perception of one’s natural beauty. Through this self-realization path, we’ve chosen our ingredients of nature that are rooted in Japanese traditional medicine.
100% INGREDIENTS ARE DERIVED FROM NATURE, NO SYNTHETICS OR HARMFUL CHEMICAL COMPONENTS