Clean Beauty | WA:IT made to elevate the perception of natural beauty.

LIFE IS ABOUT WANDERING AND WAITING

In the era of productivity, denials and rationalizations, the real challenge is to stay
present and observe, to wait, and absorb.

WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of beauty.

WA:IT is a Clean-Mindful-Sustainable-Botanical Beauty brand.

The beauty of life is dual as a paradox of stillness and motion.

To feel it, you have to WA:IT and comprehend that the eternal beauty is in the moment.

WA:IT is not a movement towards gain or loss but an invitation to conscious stillness and absolute presence.

MADE TO ELEVATE THE PERCEPTION OF NATURAL BEAUTY

A fragrance that heals the soul and celebrates the uniqueness of each and every one of us.

Through this self-realization path, we’ve chosen our ingredients of nature that are rooted in Japanese traditional medicine.

@WAIT_BOTANICAMENTE ON INSTAGRAM