LIFE IS ABOUT WANDERING AND WAITING


In the era of productivity, denials and rationalizations, the real challenge is to stay
present and observe, to wait, and absorb.

 


WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of beauty.

WA:IT is a Clean-Mindful-Sustainable-Botanical Beauty brand.​

The beauty of life is dual as a paradox of stillness and motion.

To feel it, you have to WA:IT and comprehend that the eternal beauty is in the moment.

 


WA:IT is not a movement towards gain or loss but an invitation to conscious stillness and absolute presence.

MADE TO ELEVATE THE PERCEPTION OF NATURAL BEAUTY

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HITO

A fragrance that heals the soul and celebrates the uniqueness of each and every one of us.

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BODY RITUAL

Through this self-realization path, we’ve chosen our ingredients of nature that are rooted in Japanese traditional medicine.

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© 2020  WA:IT 

P.IVA 12057730017

Shibui RG corso Racconigi 23, Torino. Italy