WA:IT is created by Raffaella Grisa, an advocate of mindful clean beauty culture. The organic beauty care brand WA:IT is her manifestation, a personal project that reflects her life philosophy and meanings found along traveling the world and encountering various cultures. Grisa created WA:IT to express herself and start a new life with the very first action – breath.
For many years Grisa has travelled constantly from Italy to the Far East and from the country of the Rising Sun she has embraced uses, traditions and an holistic view of life.
The name WA: IT takes its origin from there ...a pun that melts Wa (the ancient name of Japan, but also harmony) to It that is the prefix that identifies Italy. At the same time WA: IT can be read under the english meaning of "waiting", slowsing down, since you become aware of yourself and give yourself some time just for you.
"WA:IT philosophy represents what I love and what I am: the study of traditional Japanese medicine and aromatherapy, the mindfulness, the sustainability declined in every way, the search for an holistic approach to beauty, more inside-out. "