WA:IT MA — The Space Within
Florence - September 11, 2026
For the presentation of MA, Florence became part of the experience itself.
The installation, set in a space suspended above the rooftops of the city, was inspired by the meaning of Ma (é–“): the space between things, the interval that allows us to perceive, breathe, and be present.
The open view toward the horizon was therefore not simply scenic, but deeply connected to the essence of the fragrance. An expansive, luminous outer space designed to lead gradually toward a more intimate one: the space within.
Through light, material, silence, and scent, the installation invited guests to slow down and become aware of what usually remains unnoticed between one gesture and the next.
MA became not simply a fragrance to discover, but a space to enter.
Sina Villa Medici
Florence Italy
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WA:IT SCENT + RELEASE
New York - April 24, 2025
A life-changing wellness evening held at The Greenwich, where movement and scent harmonized to create a deeply immersive experience. Guests were guided through mindful movement practices, allowing the aromatic essence of AKA to facilitate a profound connection to their inner selves. This unique event offered an exploration of sensory experiences, blending the power of fragrance with movement to rejuvenate the body and soul.
The Wellness Area – 87th Floor
The Greenwich by Rafael Viñoly
125 Greenwich Street, New York, NY
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EN at OWW — A Ritual of Connection
February 2026
An intimate evening of presence and connection, set against the quiet rhythm of the city at dusk.
At OWW, we hosted a wellness experience to introduce EN, a fragrance that embodies sacred connection and the invisible threads that unite us. The event unfolded as a multisensory ritual: breath, movement, and scent guiding guests into a deeper state of awareness.
Surrounded by soft light and the skyline beyond, participants were invited to slow down, reconnect with their inner space, and experience EN not just as a fragrance, but as an energy — a moment of alignment between body, mind, and soul.
A shared pause. A collective presence. A subtle, powerful reminder that everything is connected.
WA:IT x IUTA FARM
A sensorial retreat in the heart of Sicily
2025
A transformative, blissful 4-night experience designed to restore balance between mind and body, equipping you with powerful tools for self-awareness and healing. Through mindfulness, somatic movement, aromatherapy, sensory exploration, and sustainable living, you’ll embark on a journey of self-discovery, all while immersed in the tranquil beauty of Sicily.
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