WA:IT  is the first carbon negative European beauty brand. Our company, based and producing in Italy, prioritizes environmentally friendly and socially responsible practices throughout its entire product lifecycle. This includes sourcing eco-friendly ingredients, using sustainable packaging, minimizing carbon footprint, promoting ethical production, and fostering positive impacts on communities. Being carbon negative WA:IT takes sustainability to the next level by not only aiming to reduce our carbon footprint but also actively removing more carbon dioxide from the atmosphere than we emit.  Our aim is to provide high-quality beauty and skincare products while supporting a more sustainable and ethical industry. WA:IT goes beyond reducing harm; we actively contribute to healing the environment. It's an ambitious but necessary approach to address the urgent challenges of climate change and create a positive ecological legacy.

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WA:IT – ATTAINS CARBON-NEGATIVE STATUS 

Through a joint collaboration with VOIZ, Cornell Sustainability Consultants at Cornell University, and Soil Value Exchange, WA:IT is the first European Beauty brand to achieve Net Carbon Negative status in 2021.

VOIZ orchestrated the collaboration, Cornell Sustainability Consultants calculated the carbon footprint, this success is the result of a study that broke down emissions calculations into three categories: gas emissions produced at the brand’s manufacturing and warehouse sites, purchased energy for electricity, and emissions related to transportation of the brand’s product to market.

The carbon footprint was calculated using the Center for Corporate Climate Leadership Simplified GHG Emissions Calculator from the US Environmental Protection Agency. The tool is based on the widely accepted World Resources Institute/World Business Council for Sustainable Development (WRI/WBCSD) GHG Protocol Corporate Accounting and Reporting Standard (GHG Protocol), the global standard for calculating corporate greenhouse gas emissions.

By choosing to go carbon negative, WA:IT has become a pioneer within the beauty care industry. The brand has chosen to remove its carbon footprint and support efforts to restore ecosystems and agricultural communities as well as the restoration of healthy water cycles and grassland biodiversity. WA:IT is purchasing soil carbon storage from Soil Value Exchange, a carbon removal provider who helps leading thrive in a carbon constrained world by including healthy soils as part of their portfolio of climate change solutions. WA:IT's soil carbon storage credits are provided by regenerative farmers and ranchers in Soil Value Exchange's network who are restoring healthy soils on ranchlands in Texas and throughout the US.

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GOING CARBON-NEGATIVE IS MY PERSONAL 'THANK YOU' TO MOTHER EARTH. (R. GRISA-WA:IT FOUNDER)

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The Ingredients and Formulation

100% plant origin ingredients.

Formulation excludes the components that can be harmful to the environment, free from synthetics, gmo,  toxins, parabens, petro-chemicals, sulphates, artificial fragrances

The choice of the suppliers of raw materials has been executed through a fair trade approach, in order to guarantee both – environmental and socio-economic sustainability.

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The Packaging – the embodiment of the concept

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We use inert and protective materials, 100% recyclable for an infinite number of times. We promote the reuse. We only choose eco-certified papers, such as FSC, which come from responsibly managed forests, and tree free, deriving from food production waste. To minimise our impact on the environment, we only use essential packaging and avoid unnecessary packaging. For some cases we create reusable cotton materials.  

Our paper  labels are 100% tree free and totally recycled to save energy and preserve the trees, our perfume labels are made with algae from the Venice lagoon, whose proliferation would put at risk the lagoon’s fragile ecosystem, using biowaste to preserve the environment. No environmentally harmful paints or glues have been used

Our manufacturers have committed to CO2 neutral processes.

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Aluminum versus Glass
The aluminum jars are entirely recyclable and reusable. 
Technical information:
Impact resistance - Glass is very rigid and brittle. Aluminum is ductile, but it is not brittle.
The packaging is lighter, but more resistant. Lighter packaging means lower fuel consumption for transport (lower CO2 emissions)
Working temperature - The glass must be processed at 1600 ° C.  it’s possible melting glass with sodium carbonate and lowering the temperature  to 1000 ° C, even if in this case the result will be an opaque and "less" recyclable glass.
Aluminum is processed at 660 ° C, this means reducing energy input for its processing.
Hygiene - Bacteria stop more "willingly" on glass than on aluminum.
To sanitize glass packaging you should work under pressure and at high temperatures (120 ° -140 ° C) - to sanitize aluminum, you can work at a lower temperature (40-60 ° C), because bacteria do not find fertile ground.

THE ENVIRONMENT IS OUR FIRST CHOICE