The Sustainability - Earth Friendly choices

Happiness is attained through fidelity to a worthy purpose, and we’re committed to creating and producing 100% sustainable clean beauty products –
from ingredients and formulation to the packaging.


Through a joint collaboration with VOIZ, Cornell Sustainability Consultants at Cornell University, and Soil Value Exchange, WA:IT is the first European Beauty brand to achieve Net Carbon Negative status in 2021.

VOIZ orchestrated the collaboration, Cornell Sustainability Consultants calculated the carbon footprint, this success is the result of a study that broke down emissions calculations into three categories: gas emissions produced at the brand’s manufacturing and warehouse sites, purchased energy for electricity, and emissions related to transportation of the brand’s product to market.

The carbon footprint was calculated using the Center for Corporate Climate Leadership Simplified GHG Emissions Calculator from the US Environmental Protection Agency. The tool is based on the widely accepted World Resources Institute/World Business Council for Sustainable Development (WRI/WBCSD) GHG Protocol Corporate Accounting and Reporting Standard (GHG Protocol), the global standard for calculating corporate greenhouse gas emissions.

By choosing to go carbon negative, WA:IT has become a pioneer within the beauty care industry. The brand has chosen to remove its carbon footprint and support efforts to restore ecosystems and agricultural communities as well as the restoration of healthy water cycles and grassland biodiversity. WA:IT is purchasing soil carbon storage from Soil Value Exchange, a carbon removal provider who helps leading thrive in a carbon constrained world by including healthy soils as part of their portfolio of climate change solutions. WA:IT's soil carbon storage credits are provided by regenerative farmers and ranchers in Soil Value Exchange's network who are restoring healthy soils on ranchlands in Texas and throughout the US.

Going carbon-negative is my personal 'thank you' to Mother Earth. (R. Grisa-WA:IT founder)

The Ingredients and Formulation

100% plant origin ingredients.

Formulation excludes the components that can be harmful to the environment, free from synthetics, gmo,  toxins, parabens, petro-chemicals, sulphates, artificial fragrances

The choice of the suppliers of raw materials has been executed through a fair trade approach, in order to guarantee both – environmental and socio-economic sustainability.

The Packaging – the embodiment of the concept

Body care line packaging uses the same FSC cardboard as HITO fragrance,
which is mounted in an opposite way, where the inside becomes the outside, emphasizing the fact that HITO takes care of the soul from the inside; meanwhile the body care ritual takes care from the outside and works towards inner well-being.

Moreover the WA:IT logo graphics here is thicker than on HITO perfume to emphasize that, starting the ritual, we are taking the action and it is translated in a visual impact which is the embodiment of the wabi-sabi aesthetics of imperfection.


Our packaging, in addition to being entirely recyclable and biodegradable, has the FSC certification, which guarantees the origin of the cardboard from responsible sources.

Glass bottles and wooden caps are entirely recyclable.
Aluminum vases are entirely recyclable and reusable.

Our paper  labels are 100% tree free and totally recycled to save energy and preserve the trees, our HITO perfume labels are made with algae  from the Venice lagoon, whose proliferation would put at risk the lagoon’s fragile ecosystem, using biowaste to preserve the environment.
No environmentally harmful paints or glues have been used

Our bottles, boxes and caps are Made in Italy.

We only use:

Truly sustainable materials, ethically sourced and proven to be safe for the environment.

WA:IT's sustainability has been reviewed by