REAL JOY COMES FROM DOING THE RIGHT THINGS IN LIFE
Rituals help us create a safe and regenerative space for our emotions, thoughts, and experiences, allowing us to live in the present and find joy in the moment. Self-care is a daily practice of tuning in, aligning with the rhythms of our bodies and the nature that surrounds us.
WA:IT’s 4-phase ritual is designed to care for the temple of our soul, reminding us of the pillars of life that ground and elevate us, giving us glow and flow.
It all begins with the breath.
Phase 0: The Breath – HITO/HARU
Life begins with a breath. HITO and HARU are fragrances that heal the soul, two complementary essences that guide us toward a deeper inner connection. HITO elevates the spirit, taking us on an olfactory journey that reconnects us to our essence. HARU, with its warm, enveloping notes of neroli, cinnamon, black pepper, and cardamom, invites us to explore the present moment with intensity. Together, these scents remind us to slow down, observe the world around us, and trust our first sense: smell. Through breathing, we open ourselves to awareness and the healing power of the present.
Phase 1: The Preparation – ANTE
Before every ritual, preparation is essential. ANTE prepares both skin and mind, creating the perfect balance to receive the benefits of the next phases. In this stage, we align with ourselves, ready for a purification that goes beyond the skin.
Phase 2: The Purification – OFURO
Purification with OFURO is a renewing gesture. Inspired by the ancient Japanese bathing tradition, this phase not only cleanses the skin but also purifies inner energy, leaving a sense of lightness and refreshment.
Phase 3: The Hydration – B-SOFFICE
Hydration is the essence of skincare. B-SOFFICE deeply nourishes, restoring softness and vitality to the skin. This is the moment to reconnect with your body, feeling regenerated and protected.
Phase 4: The Glow – OMNI
The final phase of the ritual, OMNI, is dedicated to radiance. This product imparts a natural glow to the skin, reflecting the inner harmony achieved throughout the ritual. It is the final touch that makes us shine, inside and out.
THE MAGIC OF BREATH: HITO AND HARU
FRAGRANCE IS A GATEWAY TO OUR SOUL
With HITO, the olfactory journey begins with a deep breath, a gesture that heals and transports the spirit to new horizons.
HARU, with its enveloping notes of neroli, cinnamon, black pepper, and cardamom, invites us to experience the present moment with depth. These warm, spicy notes create a perfect balance between body and spirit, with touches of bergamot, patchouli, and amber adding depth and mystery.
Participating in this ritual reminds us of life’s wisdom: to relax, trust the present, and live every breath with awareness.
When something becomes a ritual, it sits at the heart of our ability to see greatness in small moments, and it is there, in simplicity, that we discover true beauty.