REAL JOY COMES FROM DOING THE RIGHT THINGS IN LIFE
We conduct rituals as human beings to create a safe and calming place for our feelings, thoughts, and experiences so that we don't have to haul and drag them around with us forever. We conduct rituals to be present and to find the joy of the moment.
When something becomes a ritual, it takes its place at the heart of our ability to see the greatness in small and this is the moment when true beauty can be found.
Taking care of ourselves is a daily practice, it means tuning into the rhyhms of our bodies as well the nature around us.
WA:IT’s 4 phases ritual designed to take care of our soul’s temple, reminding us of the pinnacles of life that ground and elevate us, that give us the glow and make us flow, starting from breathing.
PHASE 0_the breath_HITO
PHASE 1_the preparation_ANTE
PHASE 2_the purification_OFURO
PHASE 3_the hydration_B-SOFFICE
PHASE 4_the glow_OMNI
EVERYTHING BEGINS WITH A MASTERY OF YOURSELF
HITO THE PERFUME THAT HEALS THE SOUL
Breathing is living, and that’s why WA:IT’s first release is a fragrance called ‘HITO’
HITO is a perfume that guides, that sails one’s spirit to the new lands.
A fragrance that elevates from one entity to another, from soul to soul.
Life starts with a breath, opening your eyes, sensing, and feeling the surroundings.
By observing and perceiving, by connecting our soul with the world through a sense of smell.Everything starts with you. Start by trusting your first sense, the smell, trusting your intuition – your very first feel.
WA:IT invites us to begin by taking care of who we are.
By participating in this ritual, our consciousness is being reminded of the main wisdom of life –relaxing, trusting, and living in the moment.
Relaxation implies the absence of fear and reinforces the self-awareness and belief.
WA:IT SKIN RITUAL
WA:IT is a collection of clean, botanical skincare products, forming rituals to heal the soul’s temple from the inside out. The skin is the body's largest organ and plays a fundamental role in our health and well-being. It protects from external aggressions such as sun, pollution, chemicals and bacteria, but at the same time allows perspiration and the elimination of toxins.
Our principles are founded on the holistic approach towards life and rituals, Self-awareness, and the conscious perception of one’s natural beauty, through this self-realization path.
We believe that wellbeing is harmony. It's synchronicity of body, soul and nature.
WE HAVE CHOSEN OUR INGREDIENTS THAT ARE ROOTED IN JAPANESE TRADITIONAL MEDICINE
These precious oils have been discovered in Japan and have been used for ages in ancient beauty ceremonies. This mix of natural active ingredients has been chosen to enhance the skin’s natural ability to recover resiliency.
TO FEEL THE INFINITY IN A SINGLE MOMENT OF BEAUTY – THIS IS WHAT THIS RITUAL IS FOR