Six fragrances. Six intentions. One personal journey.
What if choosing a fragrance wasn't about how you want to smell, but how you want to feel?
Introducing THE WHEEL, a new way to experience fragrance through the philosophy of WA:IT Olfactory Supplements™.
Inspired by the connection between scent, emotions, and well-being, THE WHEEL invites you to explore six fragrances, each associated with a different intention.
HITO – CENTER HARU – COMFORT AKA – ENERGY LUCE – CLARITY EN – CONNECTION MA – SPACE
At the heart of the experience is an interactive wheel, designed to transform the simple act of choosing a perfume into a moment of reflection and self-discovery.
Rather than selecting a fragrance by its notes, THE WHEEL invites you to begin with a question:
How do you want to feel today?
THE RITUAL
Take a moment. Pause. Turn the wheel.
Let your intention guide you toward the fragrance that resonates with your present state of mind.
Some days call for grounding. Others for warmth, vitality, clarity, connection, or space.
There is no right or wrong choice. Only what feels right for you, here and now.
SIX FRAGRANCES, SIX INTENTIONS
HITO | CENTER A grounding fragrance that invites you to reconnect with yourself and find your center.
HARU | COMFORT A warm, enveloping fragrance inspired by renewal, reassurance, and the beauty of new beginnings.
AKA | ENERGY A vibrant fragrance that awakens vitality and encourages transformation.
LUCE | CLARITY A luminous fragrance that invites openness, awareness, and a clearer perspective.
EN | CONNECTION An intimate fragrance inspired by the invisible bonds that connect us to others and to ourselves.
MA | SPACE An airy, contemplative fragrance celebrating openness, quiet presence, and the beauty of the space between things.
MORE THAN A DISCOVERY SET
Presented in a carefully crafted magnetic box, THE WHEEL combines tactile design, thoughtful details, and the art of Italian perfumery.
An invitation to discover the WA:IT fragrance collection, explore your emotional landscape, and create your own daily olfactory ritual.
Discover how you want to feel.
